By Helen Isacke How well do you know your clients? Are they motivated towards achieving an outcome, or avoiding problems? Do they make decisions by evaluating for themselves through external validation? These are among the questions Shelle Rose Charvet invited coaches to consider. At an Association for Coaching Master Class on 11 November in London, Charvet, NLP expert and author of Words that Change Minds shared how motivation is triggered differently in different people, thus we need to know what language to use to capture their interest, and what works to encourage...