Coaches score surprise low on adjectival use – the language of emotions
Coaches surprised a language expert with their low use of adjectives – apparently adjectives are almost entirely about establishing an emotional connection.
Delegates at the Academy of Executive Coaching’s annual conference on 9 November were asked to define leadership in a pre-conference exercise.
Only one out of around 50 participating coaches used mainly adjectives. Two- thirds used mainly verbs, which was less surprising because they are associated with “action, energy, solutions, the future and motivation”, said Ian Jessup from Interact. A third used mainly nouns.
“Adjectives...