By Rachel Griffiths

An organisation can stand or fall based on its reputation. It follows that the personal reputations of its employees are just as business-critical. But how can coaching strengthen an asset that is so intangible yet highly influential?

We all have a reputation, which we don’t own and can’t fake. It is a hugely valuable part of the balance sheet – worth 38 per cent of a business’ market value according to the latest UK Reputation Dividend Study (bit.ly/1EsDT9I). Reputations affect businesses’ ability...