AN ARTIFICIAL REALITY

Coaching is becoming democratised and our tech is enabling it. Could digital coaches eventually replace human ones? Carol Braddick discusses an alternative future

Since the coaching boom of the early 00s, our ‘coaching heroes’ working in HR, talent and L&D have picked their organisation’s spot on the governance spectrum: laissez faire or tight central management? They’ve dealt with pressure to show impact and ROI, and have navigated the maze of coaching certifications and rates. All their work, though, was done for the...

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