Coaching at work annual conference 3 July, London

By Kate McGuire

Ever considered offering 15-minute coaching sessions? That was the reality faced by Lena Gustafsson in conversation with a potential entrepreneurial client who believed he didn’t have time for longer sessions. In the moment, she decided to “meet him where he is” and offer “laser coaching”, which would be fast but not deep. Over time, the client began to recognise that some of Gustafsson’s more challenging...