Do you make the most of your emails before you press send? Follow these four rules to send the perfect email and maximise your influence

  We’ve long been used to seeing Instagram influencers, with their artfully lit selfies, green juices and Dubai mini breaks. But hold on to your hats, people, because there’s a new influencer in town – the ‘inbox influencer’. The pandemic and lack of in-person interactions has made us rely so much more on email. And it’s highlighted exactly...