Award-winning business coach, Melitta Campbell, shares key ways you can secure sustainable growth in your coaching business in 2022. This issue: How can we niche with confidence?

  Every business owner needs to understand their niche customer – those right-fit clients who value what you do, are ready and willing to pay, and who get great results from your work together. Knowing your niche prevents you from falling into the trap of marketing your services to ‘everyone’. When you do this, you’ll struggle to create a meaningful connection with...