COACHES’ ‘SOCIALS’ LINKED TO POOR TRUSTWORTHINESS

An analysis of coaches’ social media accounts has revealed that career coaches are deemed the least trustworthy, due to a high proportion of fake followers and a lower follower count than other sector counterparts. 

Productivity coaches rank second – despite a high engagement rate, they have a low proportion of positive comments in their posts, finds the analysis by Tim Brownson, a ‘business coach for coaches’. 

Brownson analysed 20 of...

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