HOW TO… effectively engage coaching sponsors
By Jane Adshead-Grant
What kind of relationship should we have with the executive sponsor of a client? Is it safe to take a brief from the boss? Here we examine three ways to support sustainable change in individuals within organisations
“Coaches should not take a brief from the coachee’s boss,” a leading psychologist recently suggested.
On the contrary, I believe the sponsor has a critical part to play in an executive coaching assignment when funded by an organisation.
In my experience, there are usually two sponsor relationships within the corporate environment: the sponsor of...