Dr Ioanna Iordanou, senior lecturer HRM (Coaching and Mentoring), Oxford Brookes University, discusses the potential benefits of incorporating the study and practice of coaching in undergraduate business education

The increasing cost – both financial and emotional – of a university degree has shifted higher education students’ priorities towards networking and personal branding. As a result, in recent years, intellectual growth has played second fiddle to employability and securing a good job after graduation (Glenn, 2011). This...