Despite the lack of evidence that learning style influences performance, many coaches start a programme by exploring clients’ preferred method. A study suggests that learning style continues to be popular because when we learn through what we think is our preferred style, we feel we have learned more effectively, though we haven’t. Abby Knoll and fellow researchers at Central Michigan University asked 52 female students to fill in a questionnaire to establish how much they like learning through written words and through pictures. They asked the participants to study and remember 30 pairs...