How can group coaching cultivate creative confidence? Eli Fumoto reports, sharing a model she has developed

Creativity has become “a kind of moral imperative” (Osborne, 2003). But while it’s often on the ‘to-do’ lists of business people, how many of us believe we can be creative? I worked for a multinational pharmaceutical company as R&D project manager to develop innovative drugs. My key learning from that experience is that group synergy is the source of creativity, without which innovation cannot happen....