Integrating coaching strategy with business strategy, sponsorship at board level and ensuring ongoing long-term partnerships, have been key success factors in McCain’s pilot coaching-based culture programme.

By Nicole Berg

The programme, with Starr Consulting, has seen output from factories increase, sales and profit at the Scarborough plant (one of McCain’s largest) rise so significantly that it’s twice won a company award since 2010, and plants dismantle the ‘command &...