ICF annual conference 7 May

  We should start with the end user when it comes to assessing technology in coaching and avoid “assumptions that lead to white elephants that never get used”. This was the core message from Clare Norman from her session at the ICF conference on: Re-imagining Technology to Meet our Clients’ Needs. “The best technology starts with the end user – what are their needs and desires and how can technology support those? This should be where we start when we’re...