This series of columns by an anonymous coaching buyer takes a thought-provoking helicopter view of what’s going on in the industry. This issue: mentor vs coach The use of the term ‘coach’ in a business sense is a 20th century phenomenon; ‘mentor’, however, dates back to the Ancient Greeks. Yet in business, coaching has been in the ascendency for many years. There is the Association for Coaching, International Coach Federation, even this magazine but, International Mentoring Association aside, there is no equivalent in the field of mentoring; even the conferences of...