Coaches face moral decisions every day, yet within these dilemmas lies the path to coaching excellence. Janet Laffin and Stephanie Sturges, senior lecturers at Sheffield Hallam Business School, explain why Coaching ethics focuses on the principles and values that affect how we conduct ourselves and make decisions in our coaching. Ethical dilemmas are an everyday occurrence in coaching. They often happen because of a misalignment between the client’s and the organisation’s agendas, particularly when it comes to showing evidence of return on investment. For...