Coaching that ignores the cultural heritage of non-Westernised clients is ineffective at best. Coaching psychologists in New Zealand understand this and are now required to adapt theories to suit Māori clients. Lisa Stewart reports Tītmatanga o te matauranga ko te wahangū, te wāhanga tuarua ko te whakarongo. The first stage of learning is silence, the second stage is listening. Māori Whakataukī (proverb) Most coaches and coaching psychologists would agree it is important to adapt our theories and methods to suit our clients, and to respect and value their cultural world...